Blueprint vs AG1: What the Labels Actually Show

Labels checked: October 2026

Comparing Blueprint vs AG1 usually turns into an argument about which one “works.” I haven’t taken every product, and this article won’t pretend otherwise. What can be compared, factually, is what the two companies print on their labels — and on that front the two products take opposite approaches.

AG1 packs 75-plus ingredients into one scoop and groups most of them into blends with no individual amounts. Blueprint’s Longevity Mix contains 12 actives and declares a dose for every one. Everything below comes from the two companies’ published Supplement Facts panels, product pages, and testing claims.

The short version: AG1 discloses its vitamin doses but groups 47 of its 75-plus ingredients into three blends with no individual amounts. Blueprint’s Longevity Mix prints all 12 of its doses and publishes lab results — but it has no greens, probiotics, or multivitamin panel, which Blueprint sells separately. AG1 is $79/month all-in-one; matching its coverage with Blueprint costs $98/month. Neither label proves its product works — the difference is how much you can verify.

New to Blueprint? A Blueprint referral link takes $50 off your first order, no code needed.

The Biggest Difference Is What the Label Doesn’t Tell You

The first thing to understand about Blueprint vs AG1 is that the argument between them isn’t really about ingredients. It’s about disclosure.

What AG1’s label shows: AG1 itemizes every vitamin and mineral with an exact amount, and it does the same for a handful of extras — CoQ10 at 60mg, alpha-lipoic acid at 100mg, myo-inositol at 100mg. Below that panel, the formula splits into three groups, each printed as a single combined weight:

• Active Superfood and Prebiotic Complex — 7.5g total, 21 ingredients. Organic apple powder, pea protein isolate, spirulina, inulin, chlorella, matcha, ashwagandha, rhodiola, bromelain, and more, in proportions the label doesn’t break out.
• Daily Phytonutrient Complex — 1.5g total, 21 ingredients. Broccoli, beetroot, wheatgrass, alfalfa, barley, reishi and shiitake mushrooms, bilberry, milk thistle, grape seed, and more.
• Dairy-Free Probiotic Blend — 37mg total, 10 billion CFU. Five named strains sharing one combined weight.

Add it up and 47 of AG1’s 75-plus ingredients — the greens, adaptogens, mushrooms, extracts, and probiotic strains that most people buy a greens powder for — have no individual amount published anywhere. Nine of the 13 grams in each scoop are the two plant complexes. You know exactly what vitamins you’re getting from AG1. You cannot know how much spirulina, ashwagandha, or reishi is in a serving, because AG1 doesn’t print it.

What Blueprint’s label shows: Longevity Mix lists 12 actives, no blends, and its Supplement Facts panel declares an amount for each one — creatine monohydrate, CaAKG, glycine, taurine, glutathione, glucosamine, L-theanine, hyaluronic acid, lysine, vitamin C, magnesium, and calcium. Blueprint also publishes batch Certificates of Analysis on its website, so you can see what an independent lab actually measured in a serving, not just what the label promises. Every number can be checked against the dose used in research, because every number is printed.

The honest caveat cuts both ways. Disclosed doesn’t automatically mean full-strength: one of Blueprint’s published batch analyses measured about 2.3g of creatine in a serving — under half the 5g used in most creatine studies — and Johnson’s own published protocol takes additional creatine from a separate product. You only know that because the numbers are public. And undisclosed doesn’t mean absent — AG1’s vitamin panel is real, itemized, and in several cases dosed above 100% of daily value. The difference is what you, the buyer, are able to verify.

They Aren’t Built to Do the Same Job

The labels also reveal that these products aren’t structured the same way, which matters more than any ingredient list.

AG1 is one product trying to replace a shelf. One scoop is positioned as your multivitamin, your probiotic, and your greens powder at once. The vitamin and mineral panel, the probiotics, and the greens all live in the same 13 grams.

Blueprint splits the same coverage across separate products. Longevity Mix is only the longevity-compound layer — there are no greens in it, no probiotics, and no multivitamin panel. Blueprint’s vitamin and mineral coverage is a different product (Essential Capsules), and its probiotics are a third (Essential Microbiome). So the honest like-for-like comparison isn’t Longevity Mix vs AG1. It’s AG1 vs Longevity Mix plus Essential Capsules.

What each has that the other doesn’t:

• Only in AG1: a full vitamin/mineral panel, five probiotic strains (10 billion CFU), and actual greens — spirulina, chlorella, wheatgrass, alfalfa, barley.
• Only in Longevity Mix: creatine, CaAKG, glutathione, glucosamine, and hyaluronic acid at declared doses. Base AG1 contains no creatine at all. (AG1’s newer Pro line adds 5g of creatine, 1.5g of Calcium-HMB, and 75mg of zinc carnosine at stated doses — on top of the same blended base — and comes only in travel packs.)
• Sweeteners: Longevity Mix uses allulose and monk fruit. Both products are vegan and free of artificial ingredients, per their labels.

Why Bryan Johnson Publicly Attacked AG1

The Blueprint vs AG1 fight is public, and it’s worth knowing who’s making the loudest argument. In posts on X, Johnson called AG1 “one of the lowest value health products in the world despite being the most heavily promoted,” said it gets people to trust it by “hiding behind a ‘proprietary blend,'” and urged his followers to cancel their subscriptions. His YouTube video “AG1 Failed. Here’s Why.” makes the “pixie dusting” case directly: popular ingredients listed on the label at amounts too small to do anything. He also pointed to a 2024 AG1 gut-health study — 30 adults, four weeks — in which the improvements weren’t statistically significant compared to placebo.

AG1 pushed back publicly. Its standing defense is that the finished formula has been tested in company-run clinical trials (including a triple-blind study reporting improved folate and vitamin C status) and that the product is NSF Certified for Sport. AG1’s position is essentially that the blend is tested as a whole, so the whole is what should be judged.

One fact belongs in the open here: Johnson sells Blueprint. The transparency argument he’s making is verifiable on the labels — you can check every claim in this article yourself — but he profits when people switch. Weigh the argument on the printed evidence, not on who’s louder.

Testing: Two Different Kinds of Proof

Both companies test, but they offer different kinds of evidence for it.

• AG1 is NSF Certified for Sport, an independent certification under which every batch is screened for more than 280 banned substances and checked against what’s on the label. It’s a certification program — a standing third-party audit, aimed largely at competitive athletes.
• Blueprint third-party tests its products for heavy metals, contaminants, and toxins, and publishes the Certificates of Analysis on its website — its help center says detailed testing results for every product are posted there. Its product pages cite a 2023 JAMA Network Open study that found 89% of the sports supplements surveyed were mislabeled — the problem published results are meant to answer.

Neither system is a clinical trial of the other company’s claims, and neither proves a product changes anyone’s health. What they tell you is how much verification each company lets you do yourself: a certification logo you trust, or results you’re invited to read.

What Each One Costs

Prices checked October 2026. Both companies change them, so treat these as a snapshot, not a quote:

• AG1 Next Gen: $79 a month on subscription, $99 one-time, for 30 servings.
• Blueprint Longevity Mix: $49 for 30 servings.
• The like-for-like Blueprint pairing — Longevity Mix plus Essential Capsules (sold together as the Easy Stack): $98 a month.

Scoop for scoop, Blueprint’s drink is cheaper. Coverage for coverage, AG1 is cheaper, because its scoop includes the vitamins and probiotics that Blueprint sells separately. That’s the trade in one paragraph, and it’s visible entirely from the labels and price pages.

If the Blueprint side of this comparison is where you land, you can get $50 off your first order with a Blueprint referral link. The discount applies automatically through the link, no code needed. Blueprint also takes 5% off autoship orders if you subscribe.

What to Look For When You Compare Any Two Labels

• Printed doses. If an ingredient you care about sits inside a named “complex” or “blend,” you can’t verify its dose. Decide whether that’s a dealbreaker before you buy, not after.
• Like-for-like coverage. Compare what a full routine costs and covers, not scoop against scoop — one product’s drink may be another product’s drink plus capsules.
• What’s missing, not just what’s listed. No creatine in base AG1; no greens or probiotics in Longevity Mix. The gaps tell you what else you’ll end up buying.
• The type of testing. A certification (like NSF for Sport) and published batch results are different kinds of proof. Know which one a brand is actually offering.
• Formula names and dates. Both companies reformulate — AG1’s current formula is “Next Gen,” and it now sells a separate Pro line. Check that any comparison you read, including this one, is talking about the formula currently on sale.

Frequently Asked Questions

Does AG1 disclose its ingredient amounts?

Partially. AG1’s label itemizes all of its vitamins and minerals and a few other ingredients (like CoQ10 at 60mg) with exact amounts. Its greens, adaptogens, mushrooms, extracts, and probiotics are grouped into three complexes printed as combined weights only — 47 of its 75-plus ingredients have no individual amount published.

Is Blueprint Longevity Mix a greens powder?

No. It contains no greens, no probiotics, and no multivitamin panel. It’s a drink built from 12 longevity-focused actives at declared doses. Blueprint sells its vitamin and mineral coverage separately as Essential Capsules, which is why a fair price and coverage comparison pairs the two against AG1.

Does AG1 contain creatine?

The standard AG1 Next Gen formula does not. AG1 Pro — a separate line sold only in travel packs — adds 5g of creatine monohydrate per serving at a disclosed dose, on top of the same Next Gen base. Longevity Mix includes creatine monohydrate, with the amount printed on its label.

Which is cheaper, Blueprint or AG1?

As of October 2026: Longevity Mix alone is $49 a month against AG1’s $79 subscription. But matching AG1’s coverage on the Blueprint side takes Longevity Mix plus Essential Capsules at $98 a month — more than AG1. Which is “cheaper” depends on whether you’re comparing drinks or full coverage.

Are Blueprint and AG1 third-party tested?

Both say yes, in different forms. AG1 is NSF Certified for Sport, with every batch screened for 280-plus banned substances. Blueprint third-party tests for heavy metals, contaminants, and toxins, and publishes the Certificates of Analysis on its website.

The Bottom Line

Blueprint vs AG1 isn’t really a contest between two ingredient lists — it’s a choice between two philosophies you can read right off the labels. AG1 bets on breadth: 75-plus ingredients, vitamins and probiotics and greens in a single scoop, tested as a finished formula, with the plant doses kept inside blends.

Blueprint bets on disclosure: 12 actives with every dose printed and test results published, split across multiple products you buy separately. Neither label proves its product works. But only one of them lets you check the math yourself — and for a growing number of buyers, that difference is the whole decision.

If you’re new, you can get $50 off your first order with this Blueprint Referral Link.